Pharm CBD asked my company to redesign the look of their e-commerce site while maintaining their order history. Their previous site lacked color and organization and I wanted to give them a clean look and feel. I organized their navigation links so they weren’t as cluttered and created areas where specials and wholesale options could be advertised. I also implemented many new features to their store, including a subscription option for products and the ability to run discounts such as buy 4 get 1 free.
After launching the redesign I increased their average session duration by 5% and number of sessions per user by 5%.