An innovative tool was developed to streamline internal operations and enhance technical documentation, significantly improving overall efficiency within the company. In response to this development, stakeholders wanted to establish a comprehensive landing page to showcase the tool’s impact, objectives, and ongoing enhancements.
4 weeks
UI/UX Designer, Web Developer
Figma, Adobe Illustrator
Due to the absence of accompanying imagery, the visual design had to rely primarily on the integration of the company’s primary brand color. Additionally, as the tool was newly introduced, it became essential to establish direct communication with users, effectively conveying the purpose of the tool and its envisioned role in the company’s future.
Sarah has been working in the data center industry for over 15 years. She is responsible for overseeing the operations of multiple data centers and ensuring efficient management of technical documentation. Sarah values streamlined processes and seeks innovative solutions to enhance productivity.
Mark is a skilled technician responsible for maintaining and troubleshooting equipment in the data center. He often needs to access technical documentation to perform his tasks efficiently. Mark is detail-oriented and seeks user-friendly tools that simplify his work processes.
I collaborated closely with stakeholders to identify the target audience and define the objectives of the website. Through extensive interviews, I developed user personas and gained insights into their motivations. The majority of users visiting the page are seeking streamlined file maintenance processes and are motivated by the desire to simplify their workflows for improved time management. Leveraging this research, I ensured that the design effectively communicated the tool’s purpose and guided users to explore its functionalities. To create visually compelling elements for the landing page, I conducted research on different visual approaches, drawing inspiration from platforms like Dribble. Ultimately, I opted to utilize an illustration library featuring individuals working with documents or collaborating as a team. By incorporating these visuals, I aimed to convey efficiency and collaboration, presenting the tool as the ideal solution for their file management challenges.
The Fileworks team has established a centralized and reliable resource for internal employees, enabling them to discover how the tool significantly enhances workflows across diverse teams.
Refining the “what are we solving?” section of the site proved to be an invaluable experience, further honing my design expertise and pushing the boundaries of my creative capabilities.
By developing a comprehensive pattern library, the Fileworks team now possesses a valuable asset that can be leveraged for future expansions of their site, ensuring consistency and efficiency in design implementation.